I recently participated in a free webinar from a web marketer, Kimberley Ann Jimanez, who was sharing some tips on what it takes to start and maintain a profitable blog. It was really interesting and debunked a lot of blogging myths I believed. You can find more great advice on starting a blog and content marketing over on her site.
This is part one of a two part series on why blogging is good and how to be great at content marketing.
The truth that many are capitalising on in this day and age is that blogging works. Not only does it work, but it costs 62% less to operate than traditional marketing, as well as creating x3 as many leads.
Myth 1: Blogging is a fad
If it were a fad, it is surely one of the longest running yet. A big one of the blogging myths, when in reality around 20-25%+ of websites are run on WordPress alone.
As I said, it is one of the most cost-effective ways of marketing. However, it’s more than just that. Blogging creates a sense of a relationship between you, the seller and the reader, who is a potential buyer. It removes the hard sell from the equation, which means the buyer is going to be happier with their purchase and your brand.
Publishing posts just a handful of times a month, even if it is only 1-2 times, can generate 70% more leads than those companies or individual business owners who are not on the blogging scene at all.
Myth 2: Monetisation only gives a profit for monster blogs
This may have been truer a few years ago, however, there are now more ways to monetise your blog than ever. Especially (but not limited to) if you have a product of your own to sell. All you really need to make monetisation work is strategy and consistency.
Myth 3: You’ll run out of things to say
The third of the blogging myths is also complete baloney.
I mean – really? There are so many different topics you could talk about!
But honestly, I used to think this before as well. However, if you write about something that matters to you, this is extremely unlikely. If your blog is related to your business, passion, or hobby, there will always be something that you are researching, learning or doing. Therefore, you’ll always have one more thing to share with the world and add value to other people’s lives. Whether it’s a tutorial, a new strategy you happened upon in a free webinar (like I did for this post…!) you will always have something to say or share.
A good way to alleviate this worry is to practice content strategy. Take time and come up with a long list of possible topics you could write about. Include questions you’d like to know the answers to with the answer then being your post. If you are really stuck for inspiration you can find some popular blog posts in your niche and remix the information, adding your own slant to it. For example, if you wanted to learn about how to knit a pair of gloves, you could look it up and remix what you find into a blog post of your own.
Don’t copy. People have clicked through your links to hear what you have to say, not what Mary said. They could have just read Mary’s take first hand instead. You can point them to the original content that you found useful, but make sure to put your own interpretation on it, such as what you found easy or hard about certain points.
For more useful information on creating blog content read: 6 Foolproof Methods for Creating Top Content on Any Topic.
Myth 4: Writing a blog is a soul-sucking activity that only writers can bare
Contrary to popular belief, writing a blog doesn’t require you to have a Master’s degree in English, a super poetic mind or infallible grammar skills. The only thing you need is the authentic, genuine you. If your content is engaging, relatable and resonates with your reader, you are all set.
You don’t even need to write an essay every single time. (But you can if you want to.) Blogs work well with a whole blend of media to convey your message to your reader. You can blend in photographs, infographics, cartoons, sketches, or diagrams to your writing. Abandon writing long prose altogether and post a video with you talking to your reader instead. Maybe do a podcast. What about an inspirational quote by itself?
Blogging doesn’t have to be a chore. So long as you are connecting with your audience, and the audience you have is the audience that you want, then you know that your blog is on the right track for success.
Blogging for Your Brand
If you hadn’t figured it out by now from the myth debunking, here it is in black and white: blogging is thoroughly good for your brand. Talking about what you know and sharing your expertise does two important things. These are: it raises your authority in your industry and builds up the positioning of your brand on the marketplace.
The content promotes you, your product and your brand with less friction than if you were going for a hard sell. You create rapport with your audience, who are by and large your customers. Build up a relationship by providing them with a solution to a problem before you sell them a product. This avoids the hard sell and grows trust and demonstrates your authenticity. For example, how to fold a napkin like a swan before selling them the napkin.
Getting your brand out there on the web and generating valuable content for your readers will attract fresh readers. Fresh readers who are looking for more information – information that you just so happen to be sharing with the online community.
Not only that but if they find you in order to find out more about you and/or your product, having a blog can turn those cold leads into something warm.
In short, ignore those who perpetuate the blogging myths. Some will say it’s dead, but the very same people won’t tell you they already have one. Know that creating a blog is easy, and the benefits make it worthwhile.
Read part two: 4 Steps to a Great Blog Content Strategy
Thanks for reading!
What are your thoughts on blogging? I’d love to hear your stories about setting up your own blog, be it for business or for personal use. Did you have any misconceptions or concerns? What got you thinking about blogging? Let me know in the comments below!