How To Ease Family & Friends’ Fears When You Are an Entrepreneur

by | Nov 13, 2017

Lets’ face it: starting a business is tough. But it’s not just tough on you. Your friends and family can find it tough, too. Let’s take a look at why it can be tough, and how to ease family & friends’ fears when you are an entrepreneur.

The Entrepreneur, The Gamble & The Loved One

Starting a business is tough for you like I said, but it is also strenuous for your family and friends, too. This can be for different reasons. Largely, it’s because you have decided to take a risk.

A huge risk, a gamble. On your skills and knowledge, one which is based on your research into your potential customer market. You know there is a strong chance for it to work out. In fact, you are confident enough to through everything you’ve got into it.

A calculated risk; a measured gamble.

You know all this.

But those who care about you are likely to be a lot more hesitant about your decision.

And there is a good reason for that. Fundamentally, they don’t want you to be in harm’s way – financially, in this regard.

It’s a protective instinct.

Part of your job as a budding entrepreneur, and most especially if you are a solopreneur, is to ease those fears.

Friends and family are going to be your bedrock, your foundation. Your world is going to rock as you raise your aspirations up into towering mountains as high as the sky.

Needing their support, you have to find a way to talk to them about what you are doing and keep them onside.

Here are some simple steps that I use to do just that.

Don’t Lose Your Head

It’s been a long day, as every day has become. Working for 14-16 hours a day has become your norm, but that doesn’t mean you don’t feel tired exhausted.

Whether it’s been a good day or a bad day, always take a deep breath before responding to a question about your day, about your business.

In for 5, hold for 3, out for 7. Repeat as necessary.

The oxygen boost and slower breathing will help you think more calmly.


No matter how hard your day has been, smile.

Smile like you know something they don’t know. Not only is this super mysterious, but it’s probably true.

In the end, you know that you are ultimately going to succeed, even if they don’t.

Remind yourself: you are pursuing your dream. This is only a process. Picture the end result.

This will have two effects:

  • Smiling reassures your family and friends that you are okay
  • Secondly, smiling can trick your brain and help you feel more positive

Ergo, smiling is a win.

Give Yourself a Moment

Pause and give yourself a moment.

Whether that’s waiting for a beat to collect yourself before you walk through the front door, or before responding to an impromptu question.

Wait a moment.

Doing so can avoid unnecessary arguments if you just give yourself time to think.

Discuss Calmly

On tough days, this can be hard. But that doesn’t make it any less important.

If you are going to be the boss of your own business, you must be able to keep your head and stay calm, no matter what you are feeling inside.

And when faced with those who care about you, don’t make them regret it.

  • Always thank them for asking how your business is getting on
  • Give a succinct answer
  • Avoiding jargon when possible, and take time to explain when unavoidable
  • You don’t have to discuss aspects of your business that you don’t want to talk about
  • Give them a small overview of where you are in terms of progress and lay out your immediate next steps- whether that’s a tweet, blog post, or a business meeting
  • Relate back to the big picture: recount of the milestones you’ve hit and highlight the end result
  • As they know you, they automatically feel a part of this journey with you. Let them know of the small things they can do to help
  • If you’ve had a bad day, go for walk, go for a run. Work out your tension and don’t bring it to the dinner table
  • Never tell all of the negatives, you’ll be reminded of the employee lifestyle where you didn’t have to deal with that
  • Don’t make those who ask the bad guy, even if you know they are fishing for a weakness or an “I told you so”
  • Always mention your highlights of the week, engagement in SM, a small profit, a good meeting
  • If you share something that went wrong, let them have their input, and end on a positive – even if it’s a simple “Thanks for listening.”
  • Always thank people for any contributions they make. Let them know that it has been helpful and that you appreciate it – this helps them feel more invested in the success of the business and supportive of it

To summarise, to long and short of it is to be grateful. Gratitude is what will keep you, your family and your friends together. 

That is how to ease family & friends’ fears when you are an entrepreneur.

Don’t lose your head, stay calm, and focus on the good. This will help you stay upbeat about your decision to make your own path in the long run.

Is there anything I have missed? How did your family and friends react when you announced you’d be doing it for yourself from now on? Let me know in the comments below how you get on!

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