It’s a regular Sunday today. Grey skies blanket the world below. Brief bursts of April showers fall now and again, but never enough to soak the ground.

Gentle lofi plays while I sip my americano – a jazz and hip-hop mix.

To “Model Success” or No?

This week I have been doing a lot of thinking. About what it means to “model success”.

Don’t do something new! One, then many sources seemed to shout at me over the internet airwaves recently. Copy what has already been done and proven to work.

Well. That sounds all right and dandy. But, see the thing is, I’d really rather not.

Honestly, I have always been a “rebel”. Or more accurately – I’d rather do my own thing.

This formula – to model, to copy. To define your brand from the very beginning, and then to only do what is “on brand”. Then do X, Y and Z… but not necessarily in that order.

All these directions on what it is to “find success”.

But then are you truly growing your own unique business (and) creator’s voice?

I recall the story of how some young entrepreneurs leased a store. (Where this was or what kind of store I can’t quite recall.)

There were no “rules” that said they couldn’t make it into both an independent music venue as well as a shop.

It was possible: they checked the lease agreement and so on. But it was new – it hadn’t been tried and tested; there wasn’t really a “model” to copy.

As the town was in the middle of a long stretch between two main stops for a lot of tours, they hoped to bring in artists who would be passing by anyway. And then they would have to go all the way to either A or B to see a particular artist. They’d come to them.

It was an ambitious ask.

They could have “modelled” success and made a specific venue for concerts, but they did it in their own unique way.

And it turned out to be incredibly successful.

My Conclusion…

Sure, there is nothing wrong with “modelling success” if that suits your business and where you want to go.

Nor, indeed, defining your brand. Have a direction sure, but let it grow organically – even just a little. Don’t second guess every decision’s brand worthiness (or you’ll get nothing done!).

But if a business model doesn’t yet exist, or has yet to be tried and tested, don’t stop yourself from doing so. Don’t be afraid to push the boat out. Even for experimenting with the “tried and true” routes.

If you have the vision, curiosity and can-do attitude for it: do it.

Bringing your own original spark to your business. It’s an adventure, there is no right way.

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